Storytelling for Development
Stories have the potential to be extremely effective. They have the power to alter how we perceive our surroundings, interact with one another, and persuade us. The viewer is able to shift perspectives and challenge their own way of thinking by identifying with the characters. Because of this ability to empathize with story characters, story is one of the most powerful ways to change belief and behavior.
When it comes to changing people’s minds about contentious political or social issues, stories have been shown to be the most effective. MDC has a five-module persuasive storytelling training that has been implemented in dozens of development programs in cultural norms shifting and advocacy on issues such as the SDGs, climate change, women’s rights, and political pluralism.
This course is perfect for:
Gain a solid grounding in persuasive storytelling by getting hands-on with a range of tools, techniques and best practices.