
Change
Using the media to persuade
and influence people

Minds

Win
Applying the power of storytelling to impact attitudes

Hearts

Impact
Creating large-scale media efforts that result in behavior change


Society
What is MDC?
Media Development Collective (MDC) is a new, collaborative consultancy and training organization. Our founders have years of hands-on experience in the media and international development sectors, and have worked in over 30 countries around the world. We offer cutting-edge training and consulting services to the “for-purpose sector” and media organizations, focusing on information campaigns and journalism.
MDC is devoted to the transformative power of stories. We recognize (digital) media’s potential as a new frontier for knowledge transfer and attitude shaping. When it comes to changing people’s minds about contentious political or social issues, stories have been shown to be the most effective.
Although digital and social media campaigns have enormous potential to scale reach and impact, they also have increasing problems with disinformation, polarization and hate speech. MDC has expertise in designing counter-disinformation campaigns and in training moderators to safely and effectively manage discussions in digital platforms and other (offline) spaces.
Through building civil society networks, we can also support jointly developed responses and producing alternative narratives that deal with online polarization and/or increase opposition by conservative groups on the issues that are being advocated.
Expertly crafted practical training, coaching, and support services.

What can MDC do
We offer cutting-edge training and consulting services to the “for-purpose sector” and independent media organizations, focusing on media campaigns and using the media for behavior change in order to increase the impact of their work.
We work with partners to uncover their needs and understand their challenges, then design practical training, coaching, and support services to meet their needs.
MDC has a five-module persuasive storytelling training that has been implemented in dozens of development programs in cultural norms shifting and advocacy on issues such as the SDGs, climate change, women’s rights, sexual and reproductive health and rights – SRHR and political pluralism. This is combined with skills-training to develop engaging content in any media format.

Trusted Collaborators







Discover more about how we create collaborative change.
The Collective
We believe in the power of collectives; people working together to effect change.”
Our “collective” includes professionals and subject matter experts in our network, as well as those who have taken part in our organizational training and collaborative programs.
Our Network



