Amplify

Media Communication for Development

The media plays an important role in raising public awareness of hunger, poverty, climate change, and refugees, amongst others as well as gaining people’s understanding and support. Media matters in development because it considers how a story influences policymakers to implement critical development programs in underserved communities, rather than just reporting on it. At its most potent, it has the potential to shift power dynamics by ensuring that the world’s most marginalized perspectives are seen and heard, which is truly at the heart of long-term social change. The media is a powerful tool for amplifying voices, facilitating meaningful participation, and promoting social change.

For questions in the development sector such as “How do I communicate effectively to reach my target audience or avoid in-speak?” “How do I package content in a way that journalists can understand?”, and “how do I collaborate with journalists to reach out to specific audiences?”, this training is essential. Through learn-by-doing approaches, our workshops are designed to produce clear communication for development (C4D) narratives. The course brings civil society and the media together to co-create these and provides advice on how to increase their impact.