© 2021 Media Development Collective
Media Development Collective
  • Home
  • Our Services
  • Our Courses
    • Shift
    • Amplify
    • Reach
    • Influence
    • Dialogue
    • Disrupt
    • Engage
    • Train
  • Our Collective
  • About Us
  • Connect With Us
Media Development Collective

Amplify

Home / Our Courses / Amplify

Media and Digital Campaign Making

The media plays an important role in raising public awareness of hunger, poverty, climate change, and refugees, amongst others as well as gaining people’s understanding and support. Media matters in development because it considers how a story influences policymakers to implement critical development programs in underserved communities, rather than just reporting on it. At its most potent, it has the potential to shift power dynamics by ensuring that the world’s most marginalized perspectives are seen and heard, which is truly at the heart of long-term social change. The media is a powerful tool for amplifying voices, facilitating meaningful participation, and promoting social change.

For questions in the development sector such as “How do I communicate effectively to reach my target audience or avoid in-speak?” “How do I package content in a way that journalists can understand?”, and “how do I collaborate with journalists to reach out to specific audiences?”, this training is essential. Through learn-by-doing approaches, our workshops are designed to produce clear communication for development (C4D) narratives. The course brings civil society and the media together to co-create these and provides advice on how to increase their impact.

Benefits:

  • Learn how to access the media and how to use it to achieve development goals.
  • Spend time working with journalists and local media.
  • Communicate with local journalists working in the field.
  • Develop your own story using a tried-and-true storytelling process.
  • Learn how to use persuasion to craft powerful stories.
  • Implement verification practices into your journalism.
  • Boost your knowledge and skills with highly practical coursework.
  • Consolidate or expand on your existing storytelling knowledge.

This course is perfect for:

  • NGOs who want to target specific beliefs or change specific perceptions on social, political or rights based issues.
  • Corporate Organisations that have impact stories they wish to tell.
  • Media Professionals and Organisations wanting to develop their storytelling abilities towards more impact.

Outline:

This training is tailored to your specific needs and those of your organisation. This training program is usually divided into two parts: one for civil society and corporates and one for media professionals and organisations.

For Civil Society

MODULE 1: Media and Development
  • The Media Landscape.
  • Media and Development: Introductions and Key Concepts.
  • Pain Points.
MODULE 2: Working with the Media
  • Journalists as Gatekeepers: Working with Journalists.
  • Typical Media Strategies.
  • Typical Social Media Strategies.
MODULE 3: Persuasive Storytelling
  • Target Audience Mapping
  • Persuasive Aims
  • Storytelling
  • Formats
MODULE 4: Prototyping
  • Applying the key concepts of the modules to your own specific story.
  • Receiving peer feedback on the story.
  • Pitching stories / presenting a prototyped story.

For Media Professionals and Organisations

MODULE 1: Development Thematic Sessions
  • Expert sessions on key development issue (usually local expertise used here) – evidence based information.
  • Thematic experts introduction, where to find first-hand sources on the theme.
MODULE 2: Values Clarification
  • Values Clarification Exercise
MODULE 3: Persuasive Storytelling
  • Target Audience Mapping
  • Persuasive Aims
  • Storytelling
  • Formats
MODULE 4: Verification
  • The steps to verify sources and content.
  • Spotting disinformation and harmful media.
  • Verifying images using the fact-checking photos guide.
  • Verification as a part of the routine.
  • Spotting bad science in reports.
MODULE 5: Prototyping
  • Applying the key concepts of the modules to your own specific story.
  • Receiving peer feedback on the story.
  • Pitching stories / presenting a prototyped story.

For Corporates

MODULE 1: Media and Development
  • The Media Landscape.
  • Media and Development: Introductions and Key Concepts.
  • Pain Points.
MODULE 2: Working with the Media
  • Journalists as Gatekeepers: Working with Journalists.
  • Typical Media Strategies.
  • Typical Social Media Strategies.
MODULE 3: Persuasive Storytelling
  • Target Audience Mapping
  • Persuasive Aims
  • Storytelling
  • Formats
MODULE 4: Prototyping
  • Applying the key concepts of the modules to your own specific story.
  • Receiving peer feedback on the story.
  • Pitching stories / presenting a prototyped story.

Quick Link

  • Our Services
  • Our Courses
  • Our Collective

Legals

  • Privacy Policy
  • Cookie Policy

Social Media

Subscribe to our newsletter

Please agree to the privacy policy below in order to subscribe to our newsletter.

MDC would like to send you email communications and keep you up to date with our services, courses, training events and policy updates.

© 2021 Media Development Collective