Our Vision
We believe in the power of media to shape ideas, which in turn change attitudes, lives, and, ultimately, societies.
Our Mission
We enable civil society, journalists, activists, and those working for the good of humanity to spread their stories widely by providing cutting-edge expertise that equips balance-of-power holders with the knowledge, skills, and attitudes needed to change minds and win hearts.
Our Objectives
Our approach is divided into
three areas
Individual and Organisational Transformation
Our approach entails first recognising existing knowledge and then shaping minds and developing skills to fill the gaps. We set up your organisation by introducing new media and campaign development tools and methodologies.
Collaborative Change
Building programs and projects with our partners with a focus on locally-led interventions that reach a sustainable scale while having the greatest impact. Our collaborations also aim to build networks, particularly between civil society and traditional and digital media. Media Development Collective (MDC) believes in the power of the media to harvest opportunities for joint campaigning that promote multi-actor and cross movement building to mobilise public support for policy and behaviour/social change.
Behaviour Change Campaigns Training and Network Building
Our “Media for Development” approach aims to mobilise civil society by training them in strategic communications – which help amplify their messages by using the right message, in the right channel, at the right time. We work with (international-) partners and local teams to mobilise public support for policy change as well as promote behaviour and social change through increased engagement in digital platforms and (offline) dialogues in communities and other spaces. MDC also adopts a programmatic approach to campaigning. Through our programme management experts, we will ensure that the media training and media campaigns that will be designed and implemented with our support can strategically contribute to the outcomes and the overall programme objective of the strategic partners-consortium.
7 things you (should) know about us
Curiosity
We learn quickly and eagerly, and we are constantly learning; we make connections that others do not; and we value a playful approach to discovery.
Creativity
We value forming ideas and relationships with like-minded organisations and people because we know it strengthens the product. We see no competitors, only potential partners.
Courage
We make difficult decisions without agonising over them. We take calculated risks and are willing to fail. We openly admit our errors.
Trust
We are known for our candor and openness. We believe in being transparent about what we can and cannot do. Our relationships are based on mutual trust. We believe that people thrive on being trusted, having freedom, and having the ability to make a difference. We do our work with sincerity.
Passion
We inspire others with our desire for excellence. We value connecting: learning about what others do and how we can collaborate. We are deeply committed to our partners’ and our own success. We are tenacious and hopeful.
Innovation
We generate new ideas that are useful. We value local expertise and wisdom in shaping societal change. We (re-)conceptualise issues in order to find solutions to difficult problems; we challenge prevailing assumptions and propose better approaches; and we break fixed patterns. We stay nimble by reducing complexity and making time to simplify. We thrive on change.
Impact
We accomplish incredible amounts of important work because all of our clients do important work that is consistent with our vision and mission. Your change is our change. We strengthen our clients, partners, and collaborators. We prioritize results over process and are committed to inclusivity. We strengthen our clients, partners, and collaborators.
Meet the MDC team
Founder
Brandon Oelofse is a seasoned media development professional with a passion for empowering journalists and media practitioners worldwide. With over a decade of experience in the field, Brandon has established himself as a master trainer, curriculum developer, and consultant, specialising in training of trainers (ToT) programs and capacity-building initiatives.
Throughout his career, Brandon has played pivotal roles in various organisations and projects aimed at advancing media freedom, promoting ethical journalism, and enhancing digital literacy. As the former Director of Radio Netherlands Training Centre (RNTC) and the founder of Media Development Collective, Brandon has led numerous training programs, workshops, and consultancy projects tailored to the specific needs of journalists and media organisations.
Brandon’s expertise extends across a wide range of areas, including journalism, digital media, media devlopement, and digital safety. He has trained over 5,000 journalists and activists, empowering them with essential skills in communication, storytelling, and digital media production. Brandon’s approach to training emphasizes active learning, practical application, and adaptability to diverse contexts, ensuring that participants are equipped to navigate the evolving media landscape effectively. Driven by a strong sense of purpose, Brandon is committed to contributing to positive social change through media empowerment and education.