Change
Using the media to persuade
and influence people
Minds
Win
Applying the power of storytelling to impact attitudes
Hearts
Impact
Creating large-scale media efforts that result in behavior change
Society
What is MDC?
At MDC, we’re all about empowering people and organisations in media and international development to share their message effectively. We offer specialised training programmes and expertise in various media topics, like promoting media literacy, digital media, tackling mis-disinformation and media sustainability. Whether you’re a media outlet, a civil society organisation, or a government agency, we’ve got you covered.
Our training focuses on getting hands-on with interactive, learn-by-doing sessions to hone our participants skills while working on actual campaigns and projects. We know the power of storytelling and the potential of digital media, and our collective brings decades of experience and positive impact in over 30 countries to help you leverage it.
We also remain aware of the challenges of navigating digital platforms, from disinformation to hate speech. That’s why we offer expertise in designing counter-disinformation campaigns and training moderators for safe online discussions. We’re commited to building civil society networks and crafting alternative narratives to tackle tough issues head-on.
Since 2021, we’re proud of our track record in delivering top-notch training and consultancy services, helping our clients achieve their communication and advocacy goals every step of the way.
Expertly crafted practical training, coaching, and consultation services.
What can MDC do
Looking to increase the impact of your campaigns or use media for behaviour change? Media Development Collective (MDC) offers comprehensive training and consulting services to organisations in the “for-purpose sector” and independent media organisations. We’ll work with you to understand your unique needs and challenges and then design practical training, coaching, and consultation support to meet those needs. Let MDC help your organisation achieve its goals and make a real difference.
Training and Consulting for Media and Development Organisations
MDC offers comprehensive training and consulting services tailored to the needs of each organisation in the “for-purpose sector” and independent media organisations. Our focus is on helping our partners develop effective media campaigns and use media for behaviour change in order to maximise the impact of their work. We work closely with our partners to understand their unique needs and challenges, and design practical training, coaching, and support services to meet those needs.
Counter-Disinformation and Online Moderation Expertise
MDC has expertise in designing counter-disinformation campaigns and offers training for moderators to safely and effectively manage online discussions.
Persuasive Storytelling Training on Key Issues
MDC offers a five-module persuasive storytelling training that has been implemented in numerous development programmes. The training covers a range of important issues such as the Sustainable Development Goals (SDG’s), climate change, women’s rights, sexual and reproductive health and rights, and political pluralism.
Skills Training for Engaging Media Content Creation
MDC offers skills training to help organisations create engaging content in any media format, including social media, podcasts, and video. This training can help organisations effectively communicate their message and reach a wider audience.
Trusted Collaborators
Discover more about how we create collaborative change.
The Collective
“We believe in the power of collectives; people working together to effect change.”
Our network, known as the “collective,” consists of professionals and subject matter experts as well as individuals who have participated in our organisational training and collaborative programmes.